Alera was founded and creatively led by Sophie Braun, a German-born planner known for her visionary aesthetic, calm leadership and detail-driven approach.
Behind her stands an exceptional network of over 200 trusted professionals — from production teams and builders to chefs, servers, managers, decorators and technical specialists.
This extended team has collaborated for years and executes every event with precision, consistency and absolute reliability.

Sophie speaks German, English and Spanish, and Alera’s management network covers an impressive range of languages — allowing us to support clients and guests from all over the world.
From French to Hebrew, Italian, Portuguese and more — we always have someone from the team who can communicate in your preferred language.

We accept only 5 weddings per season.
This ensures that every couple receives full creative attention, personal involvement from Sophie and a deeply tailored, high-touch planning experience.
Quality, not quantity — that is the Alera standard.

While Ibiza is home, Alera also produces weddings and events across the Balearic Islands — including Mallorca and Barcelona — as well as in selected destinations along the French Riviera, such as Cannes, Monaco and Saint-Tropez.
Wherever your vision takes you, we bring our signature aesthetic, precision and exceptional team with us.

I love creating moments that make people genuinely happy.
A wedding is one of the most meaningful days of a lifetime — and the thought that a couple will remember this day forever drives me to design every detail with purpose, emotion and perfection.
Events, birthdays, anniversaries — every celebration marks a moment that deserves beauty, intention and atmosphere.
My goal is always the same: that guests leave saying “We have never seen anything this beautiful.”
And so far, every event I’ve created has achieved exactly that.

Clients describe me as a rare mix of high professionalism and warm, uplifting energy.
I think ahead, anticipate every detail, stay calm in every situation and always have a plan B prepared — nothing can shake me.
My intuition helps me understand people quickly and support them emotionally on a stressful day.
I am not only a planner — I am a grounding presence, a problem-solver and a trusted friend who is always by your side.

Perfection with emotional impact.
Every setup should feel like a magazine cover — refined, modern, intentional and breathtaking at first glance.
My work is built on balance, clarity, atmosphere and visual storytelling that stays in your memory forever.

With calm, clarity and confidence.
Nothing brings me out of balance.
For every challenge, there is a solution — and I execute it quickly and quietly so the couple never feels a moment of stress.
I approach situations rationally, make one call, activate the right people and the issue is resolved.
Clients often tell me that my presence alone brings peace, lightness and trust.